Warner Music Group companions with Chocolate Metropolis, certainly one of Nigeria’s main unbiased labels

Artists signed to main Nigeria-based label Chocolate Metropolis are about to be given an enormous world push.

Warner Music Group (WMG) is partnering with the unbiased firm in a deal that WMG says will “dramatically develop the attain of African artists all over the world, and can create new alternatives for world superstars within the area”.

Below the phrases of the deal, music from Chocolate Metropolis artists will be part of Warner Music’s repertoire, and they’ll obtain the help within the type of distribution and artist providers through ADA – WMG’s unbiased label providers division.

Chocolate Metropolis is dwelling to the likes of Femi Kuti (pictured), four-time Grammy nominated son of the Afrobeat pioneer Fela; hip-hop artist and file producer M.I. Abaga, Afro beats sensation Cube Ailes, Nosa, ClassiQ, Ruby Gyang and promising new acts Blaqbonez, C Kay and Avenue Billionaires. As well as, Chocolate Metropolis’s catalog contains celebrated acts akin to Brymo, Ice Prince, and Jesse Jagz.

The Chocolate Metropolis staff will proceed to develop native artists and help the administration of WMG’s world superstars throughout Sub Saharan Africa, together with a strategic, reciprocal advertising and marketing settlement with WMG South Africa.

WMG may also financially spend money on Chocolate Metropolis to assist obtain its mission of signing and creating the most effective native expertise on this fast-growing market.

The corporate will proceed to be led by Co-Founders Audu Maikori and Paul Okeugo and EVPs, Jude Abaga and Aibee Abidoye.

Immediately’s information follows the just lately introduced deal for WMG’s repertoire to be distributed by native streaming service Boomplay.

It additionally follows January’s information that one other certainly one of Nigeria’s best-known native file labels, Mavin Information, has secured a multi-million greenback funding from Kupanda Holdings.

“At Chocolate Metropolis, we have now at all times been captivated with discovering and creating the most effective expertise throughout Africa and giving them a platform for world progress.”

Audu Maikori, Chocolate Metropolis

Audu Maikori, Group CEO of Chocolate Metropolis, stated: “At Chocolate Metropolis, we have now at all times been captivated with discovering and creating the most effective expertise throughout Africa and giving them a platform for world progress.

“The partnership with Warner Music Group is exclusive within the sense that our purchasers get the most effective of each worlds – curated and bespoke providers by a extremely skilled staff throughout Africa and a devoted world staff to additional push their music and their manufacturers.”

“Our music is really world and it has lengthy been our imaginative and prescient to create an ecosystem by which the boundless expertise in our area will be skilled throughout the globe.”

Paul Okeugo, Chocolate Metropolis

Paul Okeugo, Group COO and President of Chocolate Metropolis, added: “Our music is really world and it has lengthy been our imaginative and prescient to create an ecosystem by which the boundless expertise in our area will be skilled throughout the globe – this floor breaking partnership with WMG offers each the entry, and capability to realize this goal. We’re enthusiastic concerning the alternatives this partnership presents.”

“This type of pathbreaking alliance is crucial for leisure corporations in Nigeria as they start to make an entrance unto the world stage.”

Hakeem Belo-Osagie, Chocolate Metropolis

Hakeem Belo-Osagie, Chairman of Chocolate Metropolis, stated: “This type of pathbreaking alliance is crucial for leisure corporations in Nigeria as they start to make an entrance unto the world stage. I congratulate the administration of each WMG and Chocolate Metropolis.”

“The music scene in Nigeria is so wealthy and various that it’s necessary that we develop bespoke entrepreneurial methods.”

Alfonso Perez Soto, Warner Music

Alfonso Perez Soto, EVP, Japanese Europe, Center East and Africa, Warner Music, added: “The music scene in Nigeria is so wealthy and various that it’s necessary that we develop bespoke entrepreneurial methods.

“On the identical time, we’ll take into accout the teachings discovered from different rising markets, for example Latin America the place we efficiently broke native artists globally.

“We’ve nice affinity with Chocolate Metropolis’s artistic and impressive strategy and we’re enthusiastic about Warner’s position in bringing to life their imaginative and prescient of taking their music worldwide.”

“Nigeria is likely one of the most enjoyable music markets on this planet and Chocolate Metropolis’s trailblazing position in it over time can’t be overstated.”

Temi Adeniji, Warner Music

Temi Adeniji, Director, Worldwide Technique and Operations, Warner Music, stated: “Nigeria is likely one of the most enjoyable music markets on this planet and Chocolate Metropolis’s trailblazing position in it over time can’t be overstated.

“The label will present us with helpful perception on greatest practices within the area, in addition to on-ground experience in scouting and creating rising expertise.

“Our partnership permits for a free trade of concepts and music that may promote and help native artists, exemplifying WMG’s major goal in figuring out our strategy to rising markets.”

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